A Match manufactured in Marketing Heaven: Why the app that is dating brands’ hearts

A Match manufactured in Marketing Heaven: Why the app that is dating brands’ hearts

Amy Turk

Swipe left, swipe right, swipe up, swipe down. Every thing simply appears so, well, transactional today. No matter what occurred to good old fashioned courting? Atmospheric dinner times? Enthusiastic conversation interspersed with embarrassing silences?

In all honesty, there’s been a flurry that is recent of only at Ewe HQ, with apps frantically being set up, profiles preened to within a inches of information restrictions and meal breaks hijacked for assessment on everything love.

Dependent on your perspective, the rise of digital relationship is either a blessing or even a curse, but whichever way you lean its allure is hard to prevent whenever single. Certainly the offer of a large number of other hearts that are lonely for anyone to love, all during the simply click of a key, is probably the best in instant gratification.

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