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The app was thought by us would offer itself. It had been full of amazing features that no other app that is dating (there was clearly no friction for users at all, every function regarding the software had been readily available for unpaid users), the style had been amazing, so we threw a very great launch celebration in Los Angeles. We launched on Android os first, since which had 90percent for the mobile market at the full time (everybody else was establishing on iOS). We had, for a punch list, addressed every concern investors could perhaps have in regards to the sustainability for the business structure. We really thought that the application was very well created, therefore available, and removed therefore much friction that it might obviously remove. Our very first indicator that wed made a mistake that is really big introducing on Android is whenever every single technology writer and reporter whom turned up at our launch party had an iPhone.

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